Recent news in this area
6. 12. 2012 - It was good to see you in Barcelona at the Holiday Rentals SeminarIt was good to see you in Barcelona at the Holiday Rentals Seminar- here is the latest version of the presentation for download: more >
1. 11. 2012 - See you at the VRMA Holiday Rental Seminar in Barcelona, SpainWe encourage you to attend the VRMA Holiday Rental Seminar in Barcelona, Spain - - December 4-5th, 2012 more >
VR Booster Pricing and ROI
[top]A few guidelines
We know a custom website is a significant investment - here are a few examples of what it could bring you...
The following examples are from our own experience in vacation rentals. We cannot promise you they will bring you exactly the same -maybe less, maybe more. What they do show, though, is that a new website can have a huge impact on bookings. In a very competitive and changing environment, not improving your website might mean missed benefits in the short run - and atrophy in the long run.
We will be happy to work with you on an estimate of the potential based on your data.
| Feature | Sample impact on bookings value | Comments |
|---|---|---|
| Double your online bookings |
+$15,000 to 30,000 gain per year |
Assumes a VR company with 100 units, 25% commission rate, $2,500 average booking value, $15 per hour cost of a reservationist, $32,000 per unit/year turnover, 0.34% starting online conversion rate, starting at 1 online reservation for 7 reservations through phone or emails, and 30 minutes for a reservationist to make a reservation through emails and phone. |
| Add a virtual assistant to your team |
+$ 30,000 gain per year |
Same assumptions+ 125 inquiries/unit/year and 10 minutes for a reservationist to prepare a quote. |
| Fish out incomplete reservations |
+ $ 30, 000 gain per year |
Same assumptions+ assumes a poor starting positions on Google, |
| Fish out incomplete reservations |
+ 5% |
Guesstimate based on Rentego's experience.:35% of visitors started an online reservation without finishing it. Assuming one out of seven would have finally gone to competition if not contacted quickly, we estimate it at 5% of online bookings. |
| Precise and appealing unit descriptions |
- |
We know for example that units with x pictures get booked y% more, see Bill Furlong's post on the blog |
| Cross-sell more services |
+ 1.5% | Measured on Rentego in May 2009. At Home In Cozumel probably does much better - to be measured... |
| Deal better with large groups |
+ 2.8% | Measured on Rentego in May 2009. |
| Fill gaps in your grid with shorter stays |
+ 2.5% | Measured on Rentego . |
| Fill gaps in your grid with longer stays | + 1.5% | To be measured. Some low season months long term stays (defined as more than 30 nights) represent more than 25% of Rentego's booking revenues |
| Fill gaps in your grid with longer stays -commissions from leads |
+ 2.5% | Commissions from transfering demands for long-term rentals in high season to a partner in real estate. Measured on Rentego for period 04/27/2009 to 05/28/2009 |
[top]Price ranges and options
We will be happy to study your needs and present you with a cost estimate based on your specific needs...
Developing a custom website based on the Escapia API yourself can cost anywhere from $20,000 to $100,000 and take years.
Depending on how much customization you need, our experience enables us to develop it for you in months for a budget ranging from $12,000 to $50,000.
Please contact us and we will be happy to study your needs with you and present you with a detailed cost estimate based on your specificities. Typically we would meet or have a web conference and go through your websites and your needs. The items below are just designed to help you check which options you could use. In our experience, your vacation rental business must manage at least 50 units to consider getting a custom website. Above that size, the more units you manage, the more profitable your custom website will be.
| Features included in the booster plus package |
|---|
| Escapia API Integration |
| Quickclick Booking path including 4-clicks search |
| Design with customized template |
| CMS system to edit and add pages- unlimited number of users+static pages content transfer |
| Training |
| Secure credit card acceptance |
| Additional static pages - content migration |
| Fish out incomplete reservations |
| Coupon codes |
| Googlemaps |
| Live chat |
| Extra services module |
| Advanced specials |
| Groups page |
| Long term rentals page |
| Custom search engine |
| Compare properties |
| Custom navigation for shorter stays and longer stays page |
| Display panoramic pictures |
| Integration with advanced Google analytics and training |
| |
Only $ 6,000 + $ 500 per month for up to 200 properties, then + $100/month for each extra 100 properties |
| ASQ- Automatic Smart Quote |
|---|
| NEW! Automatic email answer to inquiries |
Only $ 2,000 if bought together with the booster package |
Options
| Optional features | Price in USD |
Comments | |
|---|---|---|---|
| Multi-language package including Spanish, French, German, Russian, Brasilian Portuguese and Italian |
$ 3,500 + $3/property/month | ||
| Professional services (per hour) |
90 | ||
| Display grid | 200 | ||
| Extra for the custom creation of a unique, original design and its integration |
|
Not included:
| Escapia API setup fee from Escapia | Contact your Escapia sales representative |
| Secure seal for online reservations page | |
| Hosting | Usually $50 per month |
| Escapia pricing if you are not using Escapia yet | Contact an Escapia sales representative |
| Googlemap fees (pay directly to Google) | |
| Live chat fees from Provide Support |
[top]Coming soon: an Excel spreadsheet to build your own ROI estimate
Coming soon: this customizable Excel model allows you to compute your own ROI estimate
We pre-filled this model with dummy figures to illustrate how it works. But you can replace it with your own real assumptions, and twist formulas in any way you want.
